When the salon opened 20 years ago, Grace and Mario set out to create success in a functional, positive, and warm environment. To achieve this objective, the team started with the attitude that the 'customer is No. 1' and built around it until they achieved a brand experience. The Image Makeover brand experience today reflects that intent. Shirking a generic contemporary salon format, Grace and Mario designed and outfitted the space in old world elegance. Tasteful antique carved wood workstations with matching mirrors, gold statues, a giant crystal chandelier in the center of the room, and wall art dedicated to cultural sophistication set the stage. Going for a plush, sultry and sexy environment these warm attitudes and design effects are in place in both the hair and the esthetics salon. When a customer walks through the door, the reaction is immediate - staff members look up, smiles are exchanged, and the business of feeling good begins. The customer response to the Image Makeover brand is measured and monitored through:

casual customer comment

number of referral-based clients

number of invitations to speak, judge, and present at various venues.